Paolo Orsacchini
Creative Director @We-Go
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WORK HISTORY
Creative Director @We-Go
We\'re an independent smart studio fueled by 50 talents. With a fearless approach to building identities, igniting social campaigns, and creating connections using web design. We don’t stop. We simply go.New wave clients: Caviro, Bata, Rigoni di Asiago, Cape Horn, Sonepar, Gruppo Mastrotto.But also: OZ Racing, Alí, GEA, Fidia and more.
EDUCATION
Università Iuav di Venezia
Bachelor's degree
ABOUT PAOLO ORSACCHINI
OPENING SENTENCE”I seek creative solutions to address non-creative challenges. With a background in Product Design, I ventured into startups by founding and growing my first advertising agency, which quickly became a sensation in northern Italy.I received interest from multiple universities to share my perspective through workshops I created and led as a teacher.> I was 25 y/o, then after a while I made a move.I began opening collaborations with brands and advertising firms, while simultaneously founding, designing, and overseeing cultural events that drew crowds ranging from to attendees.> I was 31 y/o, then after a while I made a move.Working with top—of—mind brands and marketing departments, I\'ve cultivated valuable friendships, epic fails, earned awards, and established collaborations with innovators, entrepreneurs and political leaders.> I was 37 y/o, then after a while I made a move.My perspectives were shaped by deep engagement in the post-social and new media landscapes, with a particular focus on the luxury and consumer goods and de-speccing strategies.> Now I’m a 39 y/o. I make a living through dogfooding. I am also the Creative Director of We-Go. I am a spin doctor and advisor. Recently, I\'ve noticed that curiosity about my next move is more widespread than I initially thought.“CLOSING SENTENCE”If you’re still reading into this self-referential text,I have a question for you: what\'s your next move?
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