Paolo Costa

Senior E-commerce & Crm Manager @Trenord

Milano, IT

Led the digital transformation of e-commerce and CRM, redesigning strategy, processes, and technology to drive scalable growth and measurable customer loyalty. Orchestrated a customer-centric evolution, translating strategic vision into concrete execution and exceptional financial results.Key Results:+110% in digital revenue over 2 years, exceeding €90M in B2C.Increased Customer Lifetime Value by +25% and repeat purchase rate by +18% through data-driven loyalty programs.Surge in online sales:+60% in 2023 following +108% growth in 2022, cementing a trajectory of sustainable growth.Core Activities & Impact:Omnichannel Strategy: Redesigned the end-to-end customer journey, aligning all digital touchpoints under a single, coherent vision.Data-Driven Execution: Launched personalized marketing campaigns and high-ROI loyalty programs rooted in advanced customer behavior analytics.Operational Excellence: Optimized UX/UI and integrated e-commerce and CRM systems to create a seamless and high-performing growth engine.Cross-Functional Leadership: Coordinated a team of 6+ and managed the marketing budget, fostering synergies across marketing, IT, product.Operating Approach: Customer-Centric | Data-Informed | Agile & Collaborative

Università degli Studi di Milano

Laurea Magistrale, Indirizzo Storico Politico

SDA Bocconi

Master in Economia delle risorse territoriali, Economia