Paolo Bennardo
Manager @Like Reply
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WORK HISTORY
Manager @Like Reply
Milan, IT
At Like Reply, I\'m a seasoned Digital Marketing Manager with a passion for crafting data-driven strategies that deliver real growth. With over 14 years of experience, I specialize in creating comprehensive marketing solutions that align with client goals and maximize ROI.My Expertise:**Strategic Planning: I develop and implement robust digital marketing strategies tailored to meet client objectives across various industries.**Team Leadership & Development: I lead, mentor, and develop high-performing teams, fostering a collaborative environment that encourages innovation and continuous learning.**Project Management: I effectively manage multiple projects simultaneously, ensuring timely delivery and adherence to budget using project management tools and methodologies.**Client Relations: I build and maintain strong relationships with clients, ensuring clear communication, transparency, and satisfaction.**Analytics & Optimization: I possess strong analytical skills, using data to optimize campaign performance with tools like GA4, Adobe, Matomo etc.**Resource Allocation: I expertly manage digital marketing budgets, ensuring effective resource allocation for optimal results while maintaining cost efficiency.
EDUCATION
Università degli studi di Enna "Kore"
Degree, International Politcal Science
Emerald Cultural Institute
English
IULM University
Master, Communication for International Relations
SKILLS
ABOUT PAOLO BENNARDO
Throughout my career, I have gained a deep understanding of the entire digital marketing ecosystem, covering various business areas such as analytics, paid advertising, and SEO. I have a proven ability to identify and deliver results-driven solutions across a broad range of industries, from both client and agency perspectives. I have worked with clients from various parts of the world and in many different niches. I am also an expert in the technical and conceptual development of digital strategies from scratch based on business needs to offer end-to-end solutions.My role is to select, extract, and process data related to digital touchpoints, with the specific skills of presenting and translating them into customer insights. I am responsible for data tool implementation with functional analysis. The ultimate aim of my work is to extrapolate useful insights for stakeholders, capable of transforming themselves into concrete actions for continuous process and activation improvement as well as identifying risks and opportunities in the digital landscape.Not just a consultant, but a strategic partner:• Big-picture vision: I translate business objectives into comprehensive digital marketing strategies that optimize online presence, enhance customer acquisition, and generate measurable ROI.• Data-driven approach: I utilize advanced analytics tools to extract actionable insights from customer data, enabling informed decision-making and continuous improvement across all digital initiatives.• Flawless execution: I oversee all aspects of digital marketing campaigns, from strategy development and data analysis to implementation and performance optimization.My successes:• Implemented successful data-driven digital strategies for clients in various industries;• Identified and capitalized on emerging digital trends to gain a competitive edge in a crowded market;• Developed and executed successful cross-channel marketing campaigns that seamlessly integrate SEO, PPC, social media to achieve brand awareness, lead generation and sells.
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