Paolo Ricartti
Senior Creative Producer Art Director @Baacal
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WORK HISTORY
Senior Creative Producer Art Director @Baacal
Los Angeles, CA, US
Head of the brands photography and video department. I help bring the brand to life from blueprint to launch with an activation roadmap and campaign designed to engage the Baacal customer that builds trust and drives brand awareness.
SKILLS
ABOUT PAOLO RICARTTI
Senior Creative Producer and Studio Operations leader with 15+ years of experience delivering high-volume photo campaigns and brand content across fashion, e-commerce, advertising, and celebrity. Proven record of launching and running in-house studios, leading large creative teams, and producing hundreds of shoots annually in fast-paced brand environments.I’ve built and led in-house production teams of 10+ creatives, managed ongoing freelance networks, and directed studio operations supporting e-commerce, marketing, and seasonal brand campaigns. At Lucky Brand, I founded and scaled the company’s first internal photo studio, overseeing approximately 40 shoots per month across on-model, still life, and brand content.Currently, I lead brand and campaign productions at BAACAL, delivering multiple shoots weekly while partnering cross-functionally with marketing, design, and leadership to support launches and ongoing content needs.My background spans in-house brand studios, agencies, and commercial production, with deep expertise in photo campaign management, creative operations, production leadership, team development, budgeting, and end-to-end execution from concept through final asset delivery.I’m most effective in senior creative production and studio leadership roles where high-volume output, brand consistency, and operational excellence are critical.
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