Paolo Prosser

Director of Ecommerce @Caleres, Inc.

Caleres Inc. is an American footwear company that owns and operates a variety of footwear brands generating over $3 billions in sales per year. • Leading the multi-million pounds annual revenue and EBITDA direct-to-consumer ecommerce sites and marketplaces in the UK market. • Increased sales and GP by designing and implementing customer profitability strategies helping to convert low-profitable customers to highly-profitable customers, and by cutting non-essential costs. • Managing sales, profits and customer base to maximise shareholders’ ROI. • Develop short, mid- and long-term strategic plans such as operational efficiencies and market-share expansion for the future of the business. • Accountable for the multi-million pounds digital budget to increase business turnover and profitability. • Oversee and expand an infrastructure of partners/agencies to enable scalability and growth for the territory. • Utilising and harnessing the company’s technology stack to enable the creation of value and growth.