Paolo Piseddu
Art Director @Poste Italiane
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WORK HISTORY
Art Director @Poste Italiane
Milan, IT
Design ideation and concept of a strategic web portal by Administration and Control Poste Italiane S.p.A.(Data analysis). Editorial concept and information graphics for the website “Web Fax”. • Concept design • Graphical design • User experience design • WAI (Web Accessibility Initiative) design • Software: Adobe Suite (Photoshop, Illustrator, Flash, Dreamweaver, After Effects), good knowledge in HTML5, CSS3. Client insights and market strategy leader, passionate about generating growth through proven data-driven strategies. Track record of turning data and insights into business outcomes in B2B, B2B2C and B2C settings. Key Areas of Focus: • Market and Competitive Analysis • Client Research / Voice of the Customer • Database Marketing / Targeted Marketing • Client Experience Optimization • Big Data and Marketing Technology • Analytics, Statistical Modeling • Go-to-Market Strategy • Organizational Development
EDUCATION
Università Cattolica del Sacro Cuore
Statistica, Economia
ABOUT PAOLO PISEDDU
Art Director presso Poste Italiane
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