Paolo Petrelli
Buyer @Rinascente
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WORK HISTORY
Buyer @Rinascente
Milano, IT
Responsible for the end-to-end buying process within the Fashion Menswear segment, overseeing a portfolio of international brands across multiple stores and e-commerce channels. Leads seasonal assortment planning, vendor negotiations, and cross-functional coordination to align collections with business objectives and brand positioning. Ensures product selections reflect market trends and customer expectations while maintaining the integrity and quality of the luxury offering.
EDUCATION
Politecnico di Milano
Master, Fashion Direction
SDA Bocconi
Master, Brand & Business Management
University of Wroclaw
Exchange Student, Erasmus+
Alma Mater Studiorum – Università di Bologna
Master’s Degree, Law
ABOUT PAOLO PETRELLI
I am a Merchandising Buyer with extensive experience in luxury multi-brand retail, currently overseeing the Fashion Menswear segment at Rinascente, the largest and most commercially significant area within the men’s ready-to-wear division.In my role, I lead the end-to-end buying process, from assortment planning and sales forecasting to vendor negotiations and retail activations. I manage a broad portfolio of international brands and work closely with cross-functional teams to ensure that our collections reflect both market trends and the evolving expectations of our clients.My approach combines analytical precision with creative intuition. I enjoy curating assortments that strengthen brand identity, resonate with our customers, and contribute to long-term business growth. Collaboration is central to my work. I partner with merchandising, retail, and marketing teams to deliver cohesive strategies that balance commercial objectives with a strong aesthetic vision.Over the years, I have developed a deep understanding of the fashion market and consumer behavior. I am passionate about translating that insight into buying strategies that drive performance while maintaining the authenticity and excellence that define premium brands.Fluent in English and Italian, I bring a global mindset and a commitment to quality, innovation, and partnership to every stage of the buying and merchandising process.
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