Paolo MacCarini

Creative Director @McCann

Milan, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Creative Director @McCann

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EDUCATION

2010 — 2011

Master Fondamenta HOLDEN

Storytelling and Performing Arts, Storytelling Creative writing Screenplay

SKILLS

CopywritingSocial Media MarketingConcept DevelopmentDigital StrategyMarketing CommunicationsDigital MarketingIntegrated MarketingBrand DevelopmentMarketing CommunicationCreative StrategyOnline AdvertisingOutdoor AdvertisingInteractive AdvertisingArt DirectionCreative DirectionAdvertisingInteractive MarketingMarketing

ABOUT PAOLO MACCARINI

I am currently Creative Director at McCann Worldgroup in Milan for Nespresso, Buitoni and Nestlé Corporate. Considerable experience with international agencies for both local and international clients with campaigns covering TVC, print, social, digital and events. In 2011, I received a Master’s Degree in Storytelling and Performing Arts under Alessandro Baricco at the Holden School in Turin. My screenplay “Senza Fiato” was selected for the production of a short film by Lucio Pellegrini. I have held copywriting courses at the European Institute of Design, ACME and the Politecnico di Milano.

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Paolo MacCarini — Creative Director at McCann in Milan, IT | Unifers