Paolo Acanti
Senior Product Line Manager @Mares
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WORK HISTORY
Senior Product Line Manager @Mares
Product Management, and global commercial performance analysis, of a product family. • Responsible for the life cycle of the products assigned, from the opportunityidentification and product definition, through distribution and todiscontinuation/end-of-life • Market studies and surveys across all relevant geographies. • Monitoring and reporting on the product portfolio to keep it efficient and proposes any needed changes•Responsible to create and provide all the relevant information necessary tomanage the collection including the prices and the product code.• Global market expert, end consumer, market, and competitive insights that are relevant to the product range. • Target pricing and the brief forecast definition.• Development of the complete product solution encompassing (content, sales tools, POP, etc.)• Responsible for marketing to frame global brand and product stories and develop the marketing and communication plan for the new products in order to have an impactful go-to-market. • Actions with internal and external partners. • Monitoring of the planned budget • Responsible to assist in the selling process• Providing the features and the benefits of the product. • Presenting the product internally and externally and globally.• Responsible for the complete product solution, including packaging• Supporting forecasting where needed, to input about the potential backorders of the products and guarantee a better quality of stock• Responsible to organize trade and customer shows, conventions, demo days, and social media.•Responsible to organize and perform the product tests
EDUCATION
Università degli Studi di Genova
1998
ABOUT PAOLO ACANTI
Product line Manager
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