Paola Vetrugno
Regional Campaign Execution and Demand Generation Manager @爱立信
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WORK HISTORY
Regional Campaign Execution and Demand Generation Manager @爱立信
Roma, IT
Be the regional interface towards the global team to drive the execution of the global marketing campaigns and demand generation initiatives in 25 countries of the Region (focus on Italy, Spain, France, Romania, Greece) to support sales growth, generate leads and build brand perception- Engage with Ericsson Management to gain their commitment and support- Work with virtual teams located in the different countries to handshake global campaign strategies, develop local plan, customize the content, and define channels based on the target audience and the local market- Lead internal communications projects- Manage the assigned budget and coordinate external agencies and suppliers- Follow up on projects KPIs, report results and share feedback with the global team.
EDUCATION
Liceo linguistico Oxford Lecce
Diploma, Lingue e letterature straniere, generale
IULM University
University degree , Pubblic Relations
SKILLS
ABOUT PAOLA VETRUGNO
I have spent most of my professional career working in an international and very dynamic environment. This gave me the opportunity to develop a wide range of skills. As my strong points, I would emphasize some: execute global marketing campaigns including employees’ engagement and internal projects; drive virtual team located in different countries; manage budget and external suppliers. I am a perseverant and enthusiastic person, result oriented and passionate with my work. Creativity, negotiation, and leadership are also part of my personal skills.
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