Paola Leigh Jardine
Edrington | Exceptional Brands
- Role
- Market Lead at Edrington
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Paola Leigh Jardine
Welcome! My day to day goals are to enhance brand recognition, expand distribution…
Experience
Market Lead
Aug 2023 — Present · Miami, FL, US
In-Market local face of the Edrington portfolio for the trade, key collector accounts, and local consumers. Partner with local commercial teams to assist in the development of target accounts for on/off premise to drive distribution in key target accounts. • Scout and develop target accounts - Premium/Luxury accounts for retail and on-premise channels. Cover all target accounts within the market establishing solid commercial relationships and representing the brand.• Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, and point of sale audits.
Education
Florida International University
Bachelor's Degree, Communication Arts
2016 — 2018
Miami Dade College
Associate of Arts - AA, Public Relations
2013 — 2016
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