Paola Soltau

Experience

1. Director of Sales and Customer Experience

   Macy's

   May 2021 — Present

   Lead a team of Sales and Customer Experience Managers and colleagues. Coach, train, teach and develop selling skills. • Analyze Store’s business in order to strategize and deliver results; implement action plans focusing on deficient areas and highlight growth opportunities. • Drive and exceed sales goals by leading Macy\'s initiatives through coaching, feedback and recognition, while optimizing productivity and efficiency. • Lead customer service culture in the store. Ensure colleagues engage with customers and provide a friendly and easy to shop environment. • Align with Manager, Operations & Visual Merchandising to lead the completion of all operational activities in store when needed, including Price changes, ad setup/takedown, merchandising, fulfillment and RTVs. • Review Sales, Customer Experience, and Star Rewards results and strategize action for continued improvement. • Review and utilize data to provide colleague recognition; develop and communicate strategies to improve results. • Determine strategies to drive the Star Rewards Program by setting clear expectations with Managers, Sales and Customer Experience to reinforce the benefits of new accounts and motivating colleagues to solicit Star Rewards. • Work with Managers, Sales and Customer Experience to build the client relationship between Macy’s Stylists and customers through MyClient and other customer acquisition initiatives. • Strategize, plan and execute events and community outreach. Ensure execution through Managers, Sales and Customer Experience. • Develop People Leader and Hourly Colleague talent. Monitor and address performance issues on a timely basis. • Conduct ongoing Talent Analysis of colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction. • Actively participate in the recruitment process and fill open Executive positions prioritizing internal movement, Commission and High Level Selling areas.

Education

• Florida International University

  Major, Communications (Advertising: Account Planning)

  2009 — 2011

• Broward College

  Associate, Advertising

  2007 — 2009