Paola D. Giuliani
Exams Business Pursuit Manager for Italy @British Council
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WORK HISTORY
Exams Business Pursuit Manager for Italy @British Council
In my role at the British Council, I lead business development for exam services in Italy, specifically targeting IELTS, Aptis ESOL and the Primary English Test. I have been implementing effective account management strategies that significantly improved client retention and supported growth initiatives. Additionally, I optimized team processes to enhance operational efficiency within the education sector, positioning the organization for future success.
EDUCATION
Bell English
Delta Module 1
Pilgrims Teacher Training, Canterbury
Teaching English through Multiple Intelligences, MI & ELT
Multiple Intelligence Institute
Online Course Certificate, Multiple Intelligences in Primary, Middle, and High School Education
Scuola Superiore per Interpreti e Traduttori, Pescara, Italy
English and Russian Translation Studies Diploma, Literature and Translation Studies
King's College London
Post-graduate Certificate, ELT and Applied Linguistics
24ORE Business School
Project Management Master's Degree Course
Università degli Studi 'Gabriele d'Annunzio' di Chieti
Bachelor of Arts (Hons) In Foreign Languages and Literatures, African Portuguese and British Literature
Pilgrims Teacher Training, Canterbury
NLP for teachers, NLP & ELT
ISE Brighton
Certificate in Teaching English to Young Learners, YL, ELT
International House
CELTA, ELT
SETL in partnership with Regione Toscana
Il Nuovo Traduttore Letterario, Literature & Translation Studies
SKILLS
ABOUT PAOLA D. GIULIANI
I operate at the intersection of education, commercial strategy, and market expansion within the international ELT and qualifications sector.With 360-degree experience across teaching, examining, school ownership, market development, and national-level commercial leadership, I bring a rare ability to see the entire ecosystem — from classroom delivery to board-level growth strategy.My background includes work as an ELT teacher and trainer, IELTS, Cambridge and LanguageCert examiner, language school owner & manager, education agent, and commercial lead. This breadth allows me to understand not only how qualifications function academically, but how they perform competitively in real markets — particularly within Italy’s highly strategic certification landscape.As Country Lead for LanguageCert in Italy, I was instrumental in positioning the organisation among the most visible and commercially dynamic exam boards in the country during my tenure. I translated market intelligence into growth, brand positioning, and strategic partnerships. Among my most strategic achievements was leading the successful accreditation of LanguageCert with AICLU — a milestone that strengthened recognition within the Italian university system and significantly enhanced the qualification’s positioning in higher education contexts.Currently, as Exam Business Pursuit Manager at the British Council, I lead high-value opportunities from identification to closure, combining strategic sales thinking with sophisticated account management. I work closely with partners to design sustainable, mutually beneficial growth models — not transactional agreements.Earlier in my career, working as an education agent gave me direct insight into the UK inbound student market and international recruitment dynamics. As Resource Manager for Pilgrims Teacher Training in the early I collaborated with some of the UK’s most respected teacher trainers — an experience that sharpened both my academic rigour and my professional network from the outset of my career.I am commercially driven, strategically minded, and purpose-led. I thrive in organisations where ambition is matched by integrity — and where growth serves long-term educational impact.
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