Paola Bocock

About Paola Bocock

I specialize in shaping and elevating brands through insight-driven strategy, creative storytelling, and collaborative leadership. I bring a unique perspective in foundational brand strategy, defining purpose, positioning, identity, and architecture for both rebrands and new-to-world launches, particularly within the CPG and wellness sectors.My approach combines rigorous research, cultural and economic analysis, and stakeholder engagement to build strategic frameworks that drive real market impact. I have led award-winning projects, including a Designalytics Effectiveness Award Grand Prize, by designing and executing research methodologies that translate audience insights into actionable brand narratives and distinctive design strategies.I love aligning creative vision with business objectives and orchestrating workshops that foster long-term client partnerships at the founder, executive, and C-suite level. As a mentor and advocate for agency culture and DEI, I build strong, inclusive teams and champion initiatives that advance both business and community goals. I’m passionate about catalyzing change and delivering brand solutions that are both timeless and unignorable.Strategy minded, I am an authentic, compelling storyteller aspiring to be a creative catalyst in all the work I do. If you’re seeking a strategic partner who can connect insights to effective design, drive brand growth, and inspire teams, let’s connect.

Experience

1. Senior Brand Strategist

   Bulletproof

   Aug 2025 — Present · New York, NY, US

   Clients include: Mondelez, DiDi, CONCACAF

Education

• University of Notre Dame - Mendoza College of Business

  Bachelor of Business Administration (B.B.A.), Business, Management, Marketing

Skills

• Adobe Creative Suite
• Photoshop
• Imovie
• Microsoft Word
• Public Speaking
• Microsoft Excel
• Adobe Photoshop
• Microsoft Office
• Teamwork
• Leadership
• Digital Marketing
• Social Media Marketing
• Advertising
• Social Media