Panu Puikkonen
- Role
- Senior Product Marketing Manager at BambooHR
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Panu Puikkonen
Product Marketing is the conduit between customers, prospects, and internal teams (Sales,…
Experience
Senior Product Marketing Manager
Mar 2021 — Present
Took a product category from 0 to 1 by launching Benefits Administration on 15 February 2023.(Bamboo\'s 4th add-on product, first new product in 3+ years)- Planned, sought approval from executive team, and socialized the product name, target audience, sales channels, and the GTM plan. Recommendations were based on customer and market research, and competitive analysis- Formed and led a cross-functional launch committee consisting of marketing, product management, sales enablement…
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