Pantelis Priniotakis
Shaping data-driven strategies to optimize marketing performance and enhance product offerings.
- Role
- Manager, Omni-channel Marketing, Activation Solutions at Catalina Usa
- Location
- Clearwater, FL, US
- LinkedIn followers
- 500 followers
About Pantelis Priniotakis
A dedicated and accomplished marketing manager with extensive B2B and B2C experience across Consumer Products (CPG/FMCG) and Retail (Grocery, Drug/Pharma, Mass) and a blend of Brand, Product and Solutions management, competitive Strategy, Shopper Data Analytics, and Go to Market (GTM) skills. Subject matter expert on Marketing Ecosystem and Full-Funnel activation. Holder of a specialized Master’s in Management of Food & Beverage companies. Specialties • Brand Value Creation, Architecture, Positioning, Communication and Awareness: Refinement of product messaging and positioning. Effective communication of unique value proposition in support of successful brand relaunch. • Omni-Channel Solution Activation and Go-To-Market Strategy: Cross-functional collaboration to market and manage Ecomm/shoppable media, Connected TV, OLV, Digital Out of Home, and In-store solutions. Development of training modules and Sales enablement content. • Consumer Analysis, Segmentation & Targeting: First-party shopper data analysis and development of personalized/targeted marketing campaigns to drive Awareness, Acquisition, Retention, Loyalty, overall Customer value and incremental ROI. • International Business Strategy B2C and B2B: Market and cross-channel analysis for new product launches. Developed and nurtured commercial relationships with import and distribution network operators in EMEA and N. America. • Competitive Intelligence Analysis and Market Differentiation: Development of Corporate Business Intelligence program, analysis of market trends, overall competitive positioning, and market share. Utilization of intelligence to inform Sales enablement and refine products, solutions, and marketing strategies.
Experience
Manager, Omni-channel Marketing, Activation Solutions
May 2021 — Present · Tampa/St. Petersburg, FL, US
Team Lead and SME for solutions driving Awareness, Acquisition, Retention and Loyalty. Focus channels: Ecomm (aka Shoppable Media), Connected TV, Digital Out of Home, In-Store.Launched the corporate Competitive Intelligence program conducting research and evaluation, rolling-out engagement and adoption driving best practices to revenue generating teams.Developing processes, value messaging and derivative assets, to successfully commercialize products and grow revenue.Collaborating with Marketing Teams in creating training modules and educational resources tailored to augment sales and marketing competencies (case studies, posts, lead-generating campaigns).
Education
Cornell University - Johnson Graduate School of Management
Executive Leadership Education
University of South Florida Muma College of Business
Executive Education
The American College of Greece, Deree College
B.S.
SDA Bocconi School of Management, Milan Italy
Master's degree
Cornell University - Johnson Graduate School of Management
Executive Leadership Education
INSEAD
Executive Leadership Education
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