Pankaj Zemse

About Pankaj Zemse

I’m a digital marketer with over 11 years of hands-on experience in Google Ads, Meta Ads, paid social, affiliate marketing, and SEO, I help brands go beyond just impressions—I help them grow. From lead generation and direct e-commerce sales to full-funnel branding campaigns, my focus has always been clear: drive meaningful results that fuel revenue. Currently at KITABOO, I lead performance marketing efforts that blend data, creativity, and strategy to generate high-quality leads and amplify brand visibility. Whether it\'s optimizing campaigns or experimenting with AI tools like ChatGPT, I thrive in the dynamic, ever-evolving digital landscape. Previously, I led the paid marketing team at OYO Weddingz.in, where we scaled ROI from 100% to 400% in just six months and boosted user engagement by 25% through data-led growth experiments and funnel optimization. I’ve also worked with some amazing brands from HDFC Bank (think Festive Treats) at Performics.Convonix— to e-commerce brands like Sugar Cosmetics and Richfeel, and B2B campaigns for Sage Software. Outside of work, I’m a huge cricket fan. There\'s something about the game—the strategy, the rhythm, the pressure—that feels a lot like digital marketing. One of my favourite memories? Bumping into Venkatesh Prasad outside the Star Sports office. No cameras, no crowd—just a quiet nod and a smile from a legend. That moment reminded me how powerful small moments of recognition can be, whether in cricket or in campaigns. Always up for geeking out over marketing strategy, campaign wins (or fails), cricket and everything in between—let’s connect and swap stories.

Experience

1. Senior Manager - Campaigns & Analytics

   KITABOO

   Dec 2021 — Present · Mumbai, IN

   Driving international demand generation and branding across North America, Europe, Middle East, and APAC through strategic performance marketing-Lead multi-channel campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads—covering search, display, video, and remarketing—to support full-funnel growth-Collaborate cross-functionally with Tech, Sales, and Ops teams to align marketing efforts with business objectives and improve lead quality-Implement lead nurturing strategies using HubSpot workflows, chatbots, Revly, and Zoom Webinars to boost engagement and conversions-Leverage full-funnel data analysis to optimize performance at every stage—from lead capture to closed deals-Support business expansion through Go-to-Market planning, TAM analysis, value proposition development, and refined messaging-Create compelling content and visuals to strengthen product positioning and drive brand storytelling-Build real-time dashboards and deliver performance insights to guide decision-making and drive stakeholder alignment-Lead brand representation and execution at global industry events including Frankfurt Book Fair, London Book Fair, BETT UK, ISTE, ASAE, and FETC—overseeing pre-event planning, branding, and lead capture strategies.

Education

• B. K. Birla College (Empowered Autonomous Status), Kalyan

  Bachelors in Management Studies, Marketing