Pankaj Singh

About Pankaj Singh

Integrated Marketing & Data Analytics Professional | 6+ Years of Experience | SEO, Power BI, Python, SQL, ML | Driving ROI through Strategy + InsightsWith 6+ years of diverse experience across Transportation, Publishing, Agency & IT, FMCG, Automobile, Healthcare, Apparel, and Construction/Monitoring industries, I specialize in fusing digital marketing strategy with analytics and automation to deliver measurable business outcomes.From scaling organic traffic and optimizing paid media to building real-time dashboards and automating reporting, I bring a results-oriented approach backed by deep technical expertise. I\'ve managed 50K+ business listings, executed 150+ SEO audits, led bulk verifications, and created BI dashboards that drive visibility and action. Core Competencies:1. SEO, Google Ads, PPC & Hyperlocal Marketing (20%+ paid conversion rates)2. Dashboarding with Power BI & Tableau for campaign and SEO performance3. SQL-based automation for large-scale web data and reporting4. Trend and keyword analysis for performance optimization5. Marketing analytics and data storytelling across multi-channel campaignsData, BI & ML Project Highlights:(a) SQL (FDA Dashboard): Built a Power BI dashboard analyzing U.S. FDA drug approval trends using joins, aggregations, and time filtering.(b) Python & EDA (Bank Campaign): Cleaned and prepared datasets, conducted bivariate analysis, and engineered features to enhance targeting accuracy.(c) ML (Attrition & Readmission Models): Developed predictive models using Decision Tree, Random Forest, Logistic Regression & LightGBM.(d) Excel Dashboard (Customer Service): Designed a dashboard to address 51%+ of negative feedback, driving operational and gateway improvements.Tech Stack & Tools: Power BI | Tableau | SQL | Python | Excel | Google Ads | SEO | GA4 | Facebook/Quora Ads | GTM | EDA | ML | Data Cleaning | Pattern Recognition | Statistical Analysis | Business DashboardsI thrive at the intersection of data, marketing, and business intelligence—turning raw data into insight-driven campaigns and scalable strategies.

Experience

1. Digital Marketing Manager

   Encardio Rite

   Jun 2023 — Present · Delhi, IN

   One of the Largest Asia Sensor manufacturing and Structural Health Monitoring Company.1. Analyzed SEO performance, leading to a 50% increase in organic traffic using data-driven strategies.2. Managed Google Ads campaigns with an almost 20% conversion rate, optimizing targeting and ad performance.3. Developed Power BI and Tableau dashboards for real-time decision-making in SEO and social media analysis.4. Led Google Account Bulk Verification, enhancing efficiency and compliance.5. Conducted website and social media analysis using Excel, providing actionable insights to improve performance.6. Performed keyword trend analysis using Excel and recommended blog topics, increasing visibility and engagement.7. Tracked and managed website \'Contact Us\' form submissions and email data, organized by country, for efficient lead analysis using Excel.

Education

• Delhi University

  BSc - Bachelor of Science, Mathematics

  2012 — 2015

• Guru Gobind Singh Indraprastha University

  Master of Business Administration - MBA, Marketing