Pankaj Singh

Branch Sales Manager at Orient electric (Lighting) division.

Role
Branch Manager at Orient Electric
Location
Patna, BR, IN
LinkedIn followers
500 followers

About Pankaj Singh

Complete P&L Responsibility of Distribution & Retail business reporting to National Sales Manager.Looking after the entire Sales & marketing part of Bihar. An efficient channel management, robust distribution network.• Responsible for revenue, profit delivery, channel & employee satisfaction.• To ensure that Account Reconciliation/NDC is done every month with all DCPs as a channel satisfaction drive.• Key A/C Mgmt-Maintain strong relations with KROs who are instrumental in helping us gain leadership position.• Design & run Secondary Schemes for Retailers on monthly basis & ensure settlement on timely basis.• Material forecasting for all the product categories-Handset, TV,• Ensure that Replacement of Damage/Defective Stocks is being done within Pre-defined TAT.• Drive Distribution KPIs as per DPL Norms & sensitize Team to increase width (WOD) and depth (DOD) of Distribution so as to cover the gaps.ACHIEVEMENTS:• Appoint 10 Distributor in First month only. • Billing start at 500 outlet in two month in Bihar.• In 2 month monthly primary is unit & sellout is unit. Which is highest in east India. • Got GFK escalated from 0 % to 5% within a time span of 2 month.

Experience

  1. Branch Manager

    Orient Electric

    Mar 2026 — Present

    Ensure monthly and quarterly targets are met.Lead and guide TSMs, Sales Officers, and support staff.Manage billing, stock availability, and scheme execution.Appoint new dealers and increase market coverage.Track competitors and plan strategies accordingly.Ensure timely payments and control outstanding dues.

Education

  • Annamalai University

    MBA(BA), Specialized Sales, Merchandising and Marketing Operations

    2007 — 2009

  • Patna Montessori School

    Matriculation, Biology/Biological Sciences, General

    2001 — 2001

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Pankaj Singh — Branch Manager at Orient Electric in Patna, BR, IN | Unifers