Pankaj Kumar

About Pankaj Kumar

Results-driven Ecommerce leader with 10+ years of experience building and scaling profitable online businesses across high-growth consumer brands. I specialize in end-to-end ecommerce business ownership, with strong accountability for revenue growth, P&L, and operational excellence, supported by a solid foundation in digital and performance-led growth strategies.I bring hands-on experience across the full ecommerce value chain D2C, B2C, B2B, and Quick Commerce, where digital and performance marketing act as key growth levers within a broader Ecommerce business strategy, rather than standalone functions.Alongside growth, I bring strong operational depth across new product launches (NPD), supply chain coordination, inventory planning, Ecommerce warehouse operations, and key account management, ensuring scale is sustainable and profitable.I also have hands-on experience managing international Ecommerce businesses across the USA, Canada, UK, Europe, and Middle East markets, covering go-to-market execution, platform strategy, performance optimization, and cross-border operations.Adept at managing diverse product categories such as FMCG, Fashion, Supplements & Nutrition, Food & Beverages, Beauty & Personal Care. Proven track record of driving successful business outcomes through strategic planning and execution across multiple functions within the E-commerce ecosystem.Ecommerce Platforms ManagedD2C & Global Marketplaces:Shopify, MagentoIndia Marketplaces & Quick Commerce:Amazon India, Flipkart, Nykaa, Myntra, Ajio, Tata Cliq, Snapdeal, Tata 1MG, FirstCry, Netmeds, PharmEasy, BigBasket, Instamart, Blinkit, ZeptoInternational Marketplaces:Amazon USA, Amazon Canada, Amazon UK, Amazon Global, Walmart (US), eBay, Alibaba etcTools Used: Amazon Seller Central, Amazon Vendor Central, Amazon Marketing Services(AMS), Amazon Pie, Amazon DSP, Flipkart Seller Hub, Flipkart Advertisement, Google Ads, DV360, Facebook Business Manager, Google Analytics, SAP, Jira, Hubspot, Helium 10, Semrush, Uniware, appsflyer etc

Experience

1. Head of Ecommerce

   Wow Skin Science

   Nov 2025 — Present

   As a Head of E-commerce, I lead end to end ecommerce strategy across India and international markets, driving sustainable growth, profitability, and brand expansion in highly competitive landscapes.With deep expertise in online, marketplace management, D2C, and cross-border commerce, I focus on building scalable digital ecosystems that combine performance marketing, data analytics, supply chain optimization, and customer experience excellence. I work closely with cross-functional teams across marketing, technology, operations, and finance to accelerate revenue growth while maintaining strong unit economics.