Pankaj Kashyap

E-commerce Marketing Manager @Cavinkare

Gurugram, IN

Led end-to-end e-commerce growth strategy for 10+ CPG/FMCG brands, generating ₹100Cr+ annual revenue across Amazon, Flipkart, Nykaa, Myntra & Q-commerce.Brands: Raaga Professional, Indica, Nyle Naturals, Meera, Chik, Spinz, Cavin\'s, Garden, Ruchi, Buds & Berries, & PetteratiBuilt a Quick Commerce playbook for Blinkit, Zepto, Instamart — scaling it to 40% of e-com revenue in under 6 months.Owned performance + brand execution—from P&L and media planning to content production and product storytelling.Improved PDPs, A+ content, and brand stores—resulting in +55% conversion rate and greater brand recall.Ran full-funnel Amazon DSP campaigns with AMC-led insights, boosting CTR by 100% and DPVR by 300%.Delivered 43.6–134.6% YoY growth for key brands (Raaga, Indica, Meera) with optimized budgets and margin control.Drove BSR #1 rank across platforms.

IHMCN, Pusa, New Delhi

B.Sc. HHA

Alliance Française de Delhi

Certificate