Pankaj Dubey
Digital Marketer Strategist | Professional Freelancer | Accelerating Revenue Growth via Performance Marketing, @Hubspot,@Hootsuite, @PPC, @programmatic Marketing | Google Operations Center
- Role
- Display Media Associated at Google Operations Center
- Location
- Jabalpur, IN
- LinkedIn followers
- 500 followers
About Pankaj Dubey
Completed PGDM from Jaipuria Institute of Management, Indore. Joined Aditiya Birla Group as a Customer service manager Having 4 year experience in digital marketing as Adops. Optimization, Search Engine Marketing (SEM): Keyword Research & Analysis: Utilized tools such as Google Keyword Planner, SEMrush, and Ahrefs to perform comprehensive keyword research and competitive analysis, identifying high-value keywords to optimize our campaigns. Campaign Management: Expertly managed PPC campaigns on platforms like Google Ads and Bing Ads, achieving a 35% increase in click-through rates (CTR) and a 25% boost in conversion rates. Performance Tracking: Implemented advanced tracking mechanisms using Google Analytics and Google Tag Manager, analyzing user behavior and conversion paths to refine SEM strategies. Display Advertising: Creative Development: Directed the creation of visually compelling display ads in collaboration with graphic designers, ensuring adherence to brand guidelines and audience preferences. Targeting & Placement: Leveraged programmatic advertising platforms such as Google Display Network (GDN) and AdRoll to strategically place ads, enhancing reach and engagement. A/B Testing: Conducted rigorous A/B testing on various ad formats, placements, and messaging to identify the most effective combinations, leading to a 20% improvement in campaign performance. Performance Optimization: Continuously monitored and adjusted targeting, bids, and creatives based on real-time performance data to maximize impressions, clicks, and conversions. Social Media Marketing: Platform Expertise: Managed and optimized social media campaigns across Facebook, Instagram, LinkedIn, Twitter, and Pinterest, tailoring strategies to each platform\'s unique audience dynamics. Content Strategy: Developed comprehensive content strategies that included a mix of organic posts, sponsored content, and influencer partnerships, driving a 50% increase in social media engagement. Community Management: Fostered a vibrant online community by engaging with followers, responding to comments and messages, and running interactive campaigns to boost brand loyalty. Analytics & Reporting: Utilized social media analytics tools like Facebook Insights, LinkedIn Analytics, and Hootsuite to track performance metrics, generate detailed reports, and provide actionable insights to stakeholder. Skills & Tools: Google Ads, Bing Ads, Google Analytics, Google Tag Manager Facebook Ads Manager, LinkedIn Campaign Manager, Hootsuite Adobe Creative Suite, Canva Data Analysis, A/B Testing, Performance Optimization
Experience
Display Media Associated
Jul 2023 — Present
Education
Regional institute of mannagment jablapur
Deploma computer application
2011 — 2012
G.V.M High school.
12th
2006 — 2009
Jaipuria Institute of Management
Bachelor of Business Administration - BBA
2014 — 2016
R.I.M.T
Bachelor of Business Administration (BBA)
2009 — 2012
Jaipuria Institute Of Management, Indore
Post greducation of managemnet
2014 — 2016
Skills
- Microsoft Office
- Management
- Microsoft Excel
- Hardworking
- Marketing
- Powerpoint
- Teamwork
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