Pankaj Arora

About Pankaj Arora

As a seasoned MarTech leader with 16+ years of experience, I drive customer-centric…

Experience

1. General Manager (Crm & Marketing)

   Wow! Momo

   Apr 2022 — Present

   New business development: I am skilled in identifying new opportunities for business growth and developing strategies to capitalize on them. • Process improvement: I excel in analyzing marketing processes and identifying areas for improvement, streamlining workflows and maximizing efficiency. • Customer loyalty: I have a deep understanding of what drives customer loyalty, and I am skilled in developing strategies to build long-term customer relationships. • Digital marketing: I am experienced in all aspects of digital marketing, from SEO and SEM to social media marketing and email marketing. •Technology integration: I am skilled in integrating marketing technologies to optimize performance and maximize ROI. • Integrated marketing: I have experience developing integrated marketing campaigns that leverage multiple channels and touchpoints to drive engagement and conversions. • Marketing management: I am experienced in managing cross-functional teams to execute successful marketing campaigns. • Market planning: I am skilled in developing comprehensive market plans that align with business objectives and drive growth. • Mobile marketing: I have experience developing mobile-first marketing strategies that leverage the latest technologies and best practices. • Geofencing: I am skilled in leveraging geofencing technologies to target customers based on their physical location. • Business strategy: I have a deep understanding of business strategy and how marketing can drive business growth. • Hospitality industry: I have experience working in the hospitality industry and understanding its unique marketing challenges and opportunities. • Customer relationship management (CRM): I am experienced in developing and executing successful CRM strategies that drive customer engagement and loyalty.