Panissa Williams

About Panissa Williams

Passionate Director of Marketing & Product Development in CPG | Innovator in Health & …

Experience

1. Director of Marketing & Product Development

   Clavél Corporation

   Sep 2021 — Present · Abilene, TX, US

   Marketing Strategy – Proven ability to create and execute marketing strategies across digital, social, and traditional channels, aimed at driving brand growth and engagement.Product Development – Leading end-to-end product lifecycle processes, including research, formulation, testing, and production, especially within the health and beauty sector. Rebranded and launched a product in the health and beauty category that has seen +252% in dollar sales (IRI data)Market and Competitor Analysis – Leveraging data to analyze market trends and competitors, helping to refine sales strategies and presentations that are impactful and data-driven.Branding and Copywriting – Experience in creating compelling content for digital and traditional ads, commercials, and other promotional materials that resonate with target audiences.Project Management – Skilled in managing multiple campaigns, coordinating cross-functional teams, and overseeing projects from conception to completion.Customer Service Strategy – Implementing customer-focused strategies to enhance satisfaction and loyalty, supporting the overall brand experience.Regulatory Compliance – Familiarity with federal regulations in the cosmetic and health sectors, ensuring that all products and campaigns meet necessary compliance standards.Digital Advertising Management – Oversee optimizing digital campaigns, including SEO and SEM, to increase visibility, engagement and sales across digital platforms.

Skills

• Management
• Team Building
• Event Planning
• Social Media
• Healthcare
• Social Media Marketing
• Public Relations
• Media Relations
• Strategic Planning
• Public Speaking
• Marketing
• Fundraising
• Marketing Strategy
• Leadership
• Advertising
• Event Management
• Marketing Communications
• Customer Service