Pandu Ranga

About Pandu Ranga

Digital Marketing | Google Ad Sales | Campaign Planning and Strategy | Sales Pipeline Management | Business Development | Consultative Sales | Expert in Pay Per Click. Results-driven Subject Matter Expert with a strong background in Google AdWords. Demonstrated expertise in optimizing campaigns, improving click-through rates (CTR), and reducing costs per conversion. Skilled in leading teams, implementing performance metrics, and driving productivity. Adept at conducting in-depth keyword research, developing compelling ad copy, and generating detailed reports to provide actionable insights to clients. Collaborative and client-focused, with a talent for tailoring strategies to achieve business goals. Consistently recognized for delivering high-quality results and contributing to increased conversions and ROI. Business Development Executive with a history of working in the information technology and services industry. Being an expert in development, customization, and integration of complex enterprise-level solutions, advanced web, and mobile applications, we provide solutions, helping companies in multiple business areas to improve their performance and outperform the competition. Skilled in Sales, Data Analysis, Sales Management, Business Strategy, and Marketing. A strong business development professional with a Master of Business Administration - MBA focused on Marketing from R.G Kedia College. Definitive abilities in leadership and decision making skills. An optimistic guy aspiring for a better career. Believes in simple living and high thinking. I possess good communication skills and always keen to learn something new.

Experience

1. Senior Process Specialist

   Cognizant

   Apr 2023 — Present · Hyderabad, IN

   Managed and optimized Google AdWords campaigns for more than 150 clients, resulting in an increased in click through rate and a decrease in cost per conversion. • Conducted keyword research to identify high-performing keywords and improve ad relevance and quality score. • Developed compelling ad copy and assets to improve ad performance and drive higher conversion rates. • Monitored campaign performance, analyzed data, and generated detailed reports to track key metrics and provide actionable insights to clients. • Collaborated with clients to understand their business goals and develop effective PPC strategies to achieve those goals. • Implemented remarketing campaigns to target and engage with previous website visitors, resulting in a 20% increase in conversions.• Managed and optimized Google AdWords campaigns for more than 150 clients, resulting in an increased in click through rate and a decrease in cost per conversion. • Conducted keyword research to identify high-performing keywords and improve ad relevance and quality score. • Developed compelling ad copy and assets to improve ad performance and drive higher conversion rates. • Monitored campaign performance, analyzed data, and generated detailed reports to track key metrics and provide actionable insights to clients. • Collaborated with clients to understand their business goals and develop effective PPC strategies to achieve those goals. • Implemented remarketing campaigns to target and engage with previous website visitors, resulting in a 20% increase in conversions.

Education

• Osmania University

  R. G. Kedia college (MBA), MBA in Marketing, A

  2019 — 2021

• Siva Sivani Degree College - India

  Bachelor of Business Administration - BBA, Marketing, A

  2016 — 2019

• Tapasya

  InterMediate, CEC, A

  2014 — 2016