Pandiri Shanthi
- Role
- Retention Marketing Manager at Saras Analytics
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Pandiri Shanthi
Steering RightLife\'s Retention and Engagement division, our team harnesses strategic…
Experience
Retention Marketing Manager
Oct 2024 — Present · Hyderabad, IN
Leading retention strategy for DTC clients using Klaviyo, improving CLV, reducing churn, and increasing repeat orders.– Helping in Building customer segmentation using behavioral and purchase data for hyper-personalized campaigns.– Observing monthly dashboards in Tableau for metrics like open rates, click rates, conversion percentage, and revenue splits.– Executed lifecycle flows like post-purchase, win-back, and replenishment campaigns.– Aligned closely with account managers and brand stakeholders for campaign and strategy execution.– Worked on brands across nutrition, apparel, and beauty sectors, tailoring strategies to distinct customer behaviors
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