Vartika Pandey

About Vartika Pandey

IIM Indore MBA (20••••16) with 9 years of experience across diverse industries, including Ad tech (Google), Telecommunications (Bharti Airtel), Food tech (Zomato), and EdTech (BYJU\'S)-Current lead for Programmatic Advertising on Real Money Gaming, Fintech & Media/Entertainment at Google India (Digital First Cluster)- Spearheaded the development and launch of impactful learning products at BYJU\'s that demonstrably improved user engagement, learning journeys, and spaced retention- Led Zomato Originals, Gold & Dineout\'s product marketing, driving user acquisition through content, product roadmaps, brand & digital campaigns-Joined Airtel through the highly competitive Young Leadership program in 2016, assuming the pivotal role of Program Manager within the digitisation team. Led the \'Automate to Simplify\' initiative, strategically driving digital transformation within the Broadband vertical with significant impact- Highly proficient in programmatic advertising, DV360 product solutions, brand marketing, program management, product marketing, xFn coordination, integrated marketing communications, and content operations, demonstrating deep expertise across critical facets of digital marketing and operational strategy.

Experience

1. Senior Display & Programmatic Advertising Specialist, Gtech Ads India

   Google

   Nov 2021 — Present · Mumbai, IN

   Led top-tier programmatic and brand marketing strategies, leading comprehensive media planning and full-funnel advertising initiatives for major tentpole events such as Big Billion Day, End of Reason Sale, IPL, and World Cup over the past three years- Achieved stellar performance on critical business-facing metrics (BFMs), significantly enhancing Return on Ad Spend (ROAS) to defend $30MN revenue in Q1 and Q2 of 2024- Successfully executed and optimized campaigns to maximize efficiency and impact during high-stakes advertising periods, contributing to substantial strategic growth for my portfolio.

Education

• Indian Institute of Management, Indore

  Post Graduate Diploma in Management, Business Administration and Management, General

  2014 — 2016

• Harcourt Butler Institute of Technology

  Bachelor's degree, Computer Science and Engineering

  2010 — 2014

Skills

• Team Management
• Team Coordination
• Web Content Creation
• Microsoft Excel
• Social Media Blogging
• Data Analytics
• Project Management
• Microsoft Powerpoint
• Public Speaking
• Business Process Design
• Writing
• Team Work
• Data Analysis
• Product Design
• Business Strategy
• Market Research
• Team Leadership
• Business Development
• Management