Rupesh Pandey

About Rupesh Pandey

Marketing Strategist & Brand Communication Professional with impressive success of +15 years, acknowledged for strengthening companies to lead in highly competitive markets and for delivering innovative concepts and strategies across Finance, Healthcare, Retail, Edutech, Entertainment, Automotive sectors. In rapidly evolving business scenario, where disruption is becoming a norm, it has become essential that marketing activities can contribute directly to ROI, and enable sales team with agile and nimble approach to contribute more towards topline, as my professional experience is hybrid of Integrated marketing, demand generation, bid management and sales enablement, my skills match with current market demand. I am skilled in conceiving & implementing digital marketing plans that fueled market-place presence, revenue growth, brand visibility & loyalty. Creative marketing professional with passion for building & positioning brands using digital marketing, marketing communications, integrated campaign management, analytics & automation. Analyzed consumer insights, ascertained target audience and the best way to reach them in the most cost effective & flexible manner with different set of communications and an effective media. I am successful in leading end-to-end marketing operations right from the scratch to business expansion including team setup, training & development, 360 degree marketing plan, procurement and media planning & execution. Successful in helping organization increase its revenues by creating a Demand Generation, Lead Generation, Account Based Marketing, Market & Sales Enablement plans, that gives the organization a competitive advantage, supported business across North America, Europe and Asia Pacific regions.Highlights-Awarded as best of ICAP specialist for managing large enterprise bids-Awarded \'Customer Champion\' and \'Valuable contributor\' for end to end campaign management -Founder of regional chapter of engineering college alumni association and performed CSR activities

Experience

1. Brand Manager

   Crisil

   Jul 2022 — Present · IN

   Leading initiatives that drive market influence through deep research insights and collaborative partnerships with key industry analysts and advisors, fostering growth and long-term business impact.~Crafting and executing a forward-looking global marketing strategy, grounded in market intelligence and trends, that strengthens the brand\'s presence across key international regions (North America, EMEA, APAC), enhancing market share and positioning for sustained growth.~Enhancing brand communication by aligning messaging with market expectations and evolving industry trends, ensuring the company’s positioning remains compelling and relevant to high-level stakeholders.~Strategically designing and executing high-profile events in key financial hubs, generating new business opportunities and reinforcing the company’s standing in critical markets.~Recognized with the Excellence Award in consecutive years, for exceptional leadership in driving analyst|advisory and global event strategies, showcasing an ability to create platforms that influence industry conversations and open business opportunities.~Steering customer experience strategy by utilizing advanced data analytics and customer feedback mechanisms, ensuring continuous improvement and alignment with long-term business goals and market shifts.~Guiding a high-performance team to deliver on strategic growth initiatives, capitalizing on market opportunities and driving innovation in response to changing industry landscapes.

Education

• University of Mumbai

  PGDBM, Marketing and Systems

  2005 — 2007

• Indian Institute of Management, Kozhikode

  Advanced Strategic Management Program, Organizational Leadership

  2025

• World Trade Institute,Mumbai

  PGDFT, Foreign Trade

  2005 — 2007

• Rajiv Gandhi Technical University,Bhopal

  B.E., Electronics and Communications

  2000 — 2004

• Awadhesh Pratap Singh Vishwavidyalaya

  Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering

  2000 — 2004

Skills

• Crm
• Microsoft Crm
• Consulting
• Customer Acquisition
• Email Marketing
• Interactive Marketing
• Account Management
• Collateral Management
• Pre-Sales
• Team Management
• Market Research
• International Marketing
• North American
• Marketing Communications
• Microsoft Office
• Analyst Relations
• Jigsaw
• Competitive Intelligence
• Marketing Strategy
• Sitecore
• Product Marketing
• Sales Presentations
• Requirements Analysis
• Management
• Customer Relations
• Social Media Marketing
• Customer Relationship Management (Crm)
• Bid Strategy
• E-Commerce
• SEO
• Business Analysis
• Enterprise Software
• Salesforce.com
• Constant Contact
• Sales Support Tools
• Business Development
• Digital Marketing
• Competitive Analysis