Panda Smruti Biswanath
Business Affairs Coordinator at WPP | Ex-Media Planner ($400K+ Budgets) | Digital Advertising & Production Operations | ROI-Focused Media Strategy
- Role
- Business Affairs Coordinator at WPP Production
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Panda Smruti Biswanath
I am a Digital Media Planner with an MCA background, specializing in the technical architecture and optimization of high-stakes campaigns. I have managed over $400K in digital media spend, transforming raw budgets into measurable ROI through data-driven precision.My edge lies in bridging the gap between media strategy and technical rigor. Leveraging my background in Computer Applications, I don\'t just monitor dashboards; I analyze the underlying data to find hidden efficiencies, improve CPM performance, and build predictive models for budget forecasting.What I bring to the table:• Budget Authority: Direct oversight of $400K+ multi-channel allocations with zero wastage.• Technical Strategy: Full-funnel digital planning backed by analytical logic and data stewardship.• ROI Optimization: A result-first mindset focused on lowering CPAs and scaling brand growth.I believe the future of media belongs to those who can translate complex data into clear business outcomes.I’m currently open to discussing opportunities where media strategy meets advanced technical analysis.
Experience
Business Affairs Coordinator
Mar 2026 — Present · Mumbai, IN
Education
Holy Angel High School, Mumbai
10th
Siksha 'O' Anusandhan University
Master of Computer Applications - MCA, Computer Programming, Specific Applications
Khallikote Unitary University, Brahmapur
12th, Stream: Science
Berhampur University
Bachelor of Science - BS, Zoology/Animal Biology
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