Panchakshari Kantharaju
Campaign Manager - Online Adoperations @HCLTech
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WORK HISTORY
Campaign Manager - Online Adoperations @HCLTech
Hyderabad, IN
Working with Google - AdX (SSP - Supply Side Platform, previously known as ADMELD)Responsibilities Managed:Migration of Publishers: Sucessfully migrated 250+ publishers to AdX platform from Admeld.Domain Mapping: Process of approving advertisers to participate in Real Time Bidding(have approved advertisers in our system).Reporting: Uploading 3rd party data into our system to resolve discrepancy. Reporting involves 2 types, Manual upload and auto-scraping. Discrepancy arise by reporting will be taken care in Data Integrity.Data Integrity: Process of troubleshooting data discrepancy between AdX and Third party. Currently taking care of 30 publishers which consists multiple ad providers(Advertisers).Monetization: Creating an AdX account for publishers of GDN, which enables publishers\' unsold inventory to participate in RTB via prefferred deals, private auction and open auction.Optimization: As a part of our SLA, we do Optimize publisher issues on a day to day basis with respect to data discrepancies, delivery issues and other aspects of RTB.
EDUCATION
JSS Polytechnic, Nanjangud
Diploma in Mechanical Engineering, Mechanical Engineering
Bharath Matha School
High School
Mangalore Institute of Management and Engineering
Bachelor’s Degree, Bach of Science
SKILLS
ABOUT PANCHAKSHARI KANTHARAJU
Senior Campaign Manager at HCL Technologies
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