Maria Panaritis

Investment Writer / Marketing Content Strategist at Vanguard

Role
Senior Marketing Writer Content Strategist at Vanguard
Location
Ardmore, PA, US
LinkedIn followers
500 followers

About Maria Panaritis

Corporate marketing content strategist at one of the world\'s largest asset management firms. Formerly a three-time Pulitzer-nominated digital and print journalist who led in conversions through the Trump years and COVID-19 pandemic as a Philadelphia Inquirer columnist, becoming a must-read voice in one of America\'s most competitive metro media markets. Over two decades at Pennsylvania\'s leading news organization, covered business news, battleground politics and government, narrative storytelling and investigative enterprise. Won state and national awards for strong writing fused with complex reporting requiring steely nerves and patience. Deeply honed journalistic fundamentals in print storytelling but also digitally fluent and experienced with video hosting and production as well. Comfortable conceiving and disseminating content across multi-platform distribution channels, with strong literacy in engagement through SEO, social media, and digital page production. Work produced as a columnist reached successfully into a regional population of more than 5 million people, extended across Pennsylvania and found national audiences. Work as an investigative reporter on corruption, clergy abuse, and the global financial crisis earned accolades and national attention. Most recently crafted a style of reported essays that bridged polar ideological divides among readers, broke news, and drove reader conversions. Currently on a career break to write a book.

Experience

  1. Senior Marketing Writer Content Strategist

    Vanguard

    Jun 2022 — Present · Malvern, PA, US

    Work cross functionally across the business to deliver multi-platform and multimedia creative content for brand awareness advertising and lower-funnel marketing campaigns aimed at consideration and conversion of target B2B audiences. Work alongside product strategists and teams spanning multiple other disciplines to create web experiences, articles, brochures, and social media for marketing journeys aimed at financial advisors and their clients. Leverage investing acumen, a finely honed journalistic storytelling toolkit, and digital media savvy within a high-performance, fast-evolving division of one of the world\'s largest asset management firms.

Education

  • Saint Joseph's University

    Bachelor's degree

  • St. Joseph's University

    Bachelor of Arts (B.A.) with Politics Major, Chemistry Minor

Skills

  • Feature Articles
  • Public Policy
  • Broadcast
  • Foreign Languages
  • Publicity
  • Retail
  • Journalism
  • Editing
  • Newscast Hosting and Narration
  • Politics
  • Speech Writing
  • Video Documentary Work
  • Storytelling
  • Newspapers
  • Ap Style
  • Writing
  • Copy Editing
  • Video Production
  • Marketing Communications
  • Policy Writing
  • Corporate Communications
  • Online Journalism
  • Headline Writing
  • Investigative Reporting
  • Breaking News
  • Editorial
  • News Writing
  • Business Journalism
  • Government Advocacy

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Maria Panaritis — Senior Marketing Writer Content Strategist at Vanguard in Ardmore, PA, US | Unifers