Pan Liu
B2B SaaS GTM | Ex-McKinsey
- Role
- Senior Director, Growth Marketing at HighRadius
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Pan Liu
As Head of North America Marketing at HighRadius (a FinTech Centaur), I lead a team of over 20 marketing professionals to strengthen market presence, enhance the sales pipeline and align marketing strategy with company\'s overall growth objective. Six years of experience at McKinsey & Company also cultivated my expertise in analytics, strategy, and project management, with a focus on Tech and Finance industry.I am passionate in combining strategic insights with data-driven approaches to empower teams and foster sustainable business growth.
Experience
Senior Director, Growth Marketing
Jan 2024 — Present
Lead a team of 20+ marketing professionals, focusing on innovative lead generation strategies. • Collaborate closely with Sales and Partner teams to drive go-to-market strategy planning and execution. • Report to the CMO, ensuring alignment between marketing initiatives and business objectives.
Education
Texas A&M University
Doctor of Philosophy - PhD, Applied Economics
2012 — 2017
Nanjing University
Bachelor of Arts (BA), Economics
2008 — 2012
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