Pamela F.
Audience Insights and Analytics Director
- Role
- Wisn 12 Audience Insights and Analytics Director at Hearst Television
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Pamela F.
Proactive, results-oriented marketing and media professional with proven experience in…
Experience
Wisn 12 Audience Insights and Analytics Director
Nov 2004 — Present · Milwaukee, WI, US
Providing advertisers with optimized marketing and media solutions that deliver immediate results, develop brands, and foster long term success • Delivering actionable insights to news and promotion teams to grow/retain top audiences • Providing sales team with clear, concise, customized research analysis and marketing recommendations that help build client relationships and grow revenue • Continuously monitor Milwaukee meter sample • Work with Nielsen representatives to maintain stability of sample and measurement reporting • Develop annual Marshall Marketing\'s consumer research survey customized for local market • Keep internal/external clients current on methodologies for all research sources.
Skills
- Radio
- Outdoor Advertising
- Creative Direction
- Cable Television
- Social Media
- Online Marketing
- Negotiation
- Media Buying
- Presentation Design
- Broadcast
- Television
- Mentoring
- Audience Measurement
- Media Research Analysis
- Google Analytics
- Media Planning
- Digital Media
- Radio Advertising
- Media Analysis
- Media Negotiation
- Social Networking
- Social Media Marketing
- Mobile Marketing
- Broadcast Television
- Target Marketing
- Strategy
- Marketing
- Media Research
- Advertising Research
- Consumer Research Analysis
- Advertising Sales
- Comscore
- Media Strategy
- Media Relations
- Advertising
- Analysis
- Marketing Communications
- New Business Development
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