Pam Junot

About Pam Junot

Full-stack marketing leader with 15+ years of experience driving pipeline and bookings through demand capture and demand creation, brand building, and product ownership. Focus on alignment of marketing strategies with corporate growth drivers including new customer acquisition, cross-sell/upsell motions, and entering adjacent markets. Extensive experience in PE-backed, B2B software companies - from startup to upper mid-market - managing multi-brand, multi-product portfolios in M&A environments. I have led teams of 2 to 27 with a commitment to team building, clear goals and alignment with internal revenue partners. An optimistic leader with a passion for storytelling and creative initiatives while also shaping essential data-driven marketing environments to articulate progress, tighten strategies, and ensure ROI on program spend. Career Highlights:• Rebranded two software portfolio companies to drive new, total solution GTM strategy. • Led many critical product launches that resulted in up to 35% of total multi-year revenue.• Built demand gen engines that contributed 30-50% of pipeline and bookings. • Scaled marketing for ed-tech startup $4m to $15m in 4 years (Inc. 500 recognition).• Built transformation communications strategy for $250m SaaS company; 75% engagement result.• Selected to project manage key cross-functional initiatives: product reconciliation, assimilation of acquired teams, and in-app NPS capture across diverse platforms. Industries:B2B SaaS, faith-based, non-profit, ed-tech, financial services, healthcare, real estate Specialties:Leadership, brand building, demand generation, product marketing, content marketing, marketing communications, stakeholder management, business development, SEO/SEM & social media, lead generation, event management, analytics, digital marketing, website development, M&A, creative concept building, PR/media/analyst relations, budget management.

Experience

1. Director of Product Marketing

   Ascend Learning

   Jul 2024 — Present

   Lead product marketing strategy for Ascend Learning\'s nursing education division, serving educators, administrators and students through ATI and APEA brands. With trusted solutions supporting the full learning journey, Ascend Learning drives outcomes nursing programs need for student, faculty and program success.

Education

• Towson University

  Bachelor of Science (BS), Mass Communications, Minor in English

Skills

• Strategy
• Community Outreach
• Marketing
• Project Management
• Sales
• Strategic Planning
• Training
• New Business Development
• Public Relations
• Marketing Strategy
• Event Planning
• Advertising
• Consulting
• Mortgage Lending
• Leadership
• Marketing Communications
• Start-Ups
• Loans
• Creative Direction
• Management
• Team Building