Pam Goldfarb Liss

About Pam Goldfarb Liss

With more than 30 years of experience, I love the \"never-know-what\'s coming next\" insights that come from building a dialogue with consumers. Marketing just gets better from this conversation. As a freelance marketing consultant, I work with organizations providing my media relations, market research and strategic communications expertise to enhance that dialogue whether using traditional means or endeavoring in the Wild Wild West of the mobile, online and social media world. With an enthusiasm for ideas, I work well in aiding organizations in generating solutions for various organizational and usability issues from new product generation, user or customer experience, and product launches, communications tests to internal concerns to shopper, aisle reinvention and category needs at retail. Specialties: User Experience, customer journeys, Kids and Teens, Moms and Dads, Grandparents surrounding Family Issues, Both In-Person and Online Market Research, Public Relations, Social Media Ideas and Solutions, Strategies, Worked in a Variety of Industries from Home Products/Construction to Consumer Products and Food.

Experience

1. Qualitative Research Consultant

   Litbrains - Igniting Ideas

   Apr 2001 — Present

   As a focus group moderator and idea facilitator, I help for-profits and not-for-profits alike interact with consumers and develop useful products and/or services from these ideas. My combined idea facilitation and qualitative research conversations is a powerful mix that helps clients not only understand what the consumers think, but where to go from these great ideas. I am a consultant who often partners with branding consultants to insure clients get go-to recommendations from these insights.

Education

• University of Minnesota

  BA, Art History

  1986 — 1989

• Università degli Studi di Firenze

  Art History

  1987 — 1988

Skills

• Primary Research
• Advertising Research
• Advertising
• Customer Insight
• Strategies
• Product Innovation
• Public Relations
• Social Media
• Brand Architecture
• Business Insights
• Online Qualitative Web-Cam Focus Groups
• Survey Design
• Strategic Communications
• Brand Equity
• Online Research
• Research Design
• Competitive Analysis
• Segmentation
• Market Research
• Market Analysis
• Insight Generation
• Marketing Communications
• Riva-Certified Focus Group Moderator
• Concept Generation
• Qualitative Research
• Report Writing
• Quantitative Research
• Online Qualitative Research Communities
• Marketing Research
• B2b
• Online Moderation
• Community
• Product Development
• Analysis
• Focus Groups
• Questionnaire Design
• Cps Springboard Certified Brainstorm Facilitator
• Integrated Marketing
• Strategy
• Competitive Intelligence