Pam Gazley

About Pam Gazley

MISSION: To help companies improve their online conversion rates using smart digital marketing, lead generation, and website optimization techniques, including, but not limited to, search engine optimization (SEO), CPC, social media marketing, email and nurture campaigns, paid media campaigns, content strategy and multi-channel / integrated campaign management.

Experience

1. Marketing Director

   Performance Motion Devices, Inc. Pmd

   Nov 2022 — Present · Boston, MA, US

   Performance Motion Devices, Inc.(PMDCORP.com) is a world leader in motion control technology for life sciences, robotics, and industrial automation. PMD delivers a broad range of advanced electronic motion control products including integrated circuits, digital amplifiers, digital drives, and boards to a worldwide customer base. PMD\'s motto, Motion Control At Its Core, reflects our uniquely powerful strategy of placing motion control ICs at the core of all of our products so that they speak one common motion language. I am the marketing lead responsible for lead generation, website management and optimization, marketing operations, marketing communications, and much more. My daily adventures include working with third party partners to generate leads, executing search, both organic and paid, strategies, content management and optimization, social media marketing, working closely with design and other strategic partners, and writing emails, landing pages, and website copy. Since starting at PMD I\'ve helped increase organic website traffic by over 70%, and have implemented marketing strategies and conversion metrics that have produced a 45% increase in qualified conversions. And, the fun has just begun!