Pamela S.

About Pamela S.

Passionate Ad Ops specialist seeking to apply my experiences and strong skillset for a…

Experience

1. Ad Operations Manager

   Raptive

   Dec 2023 — Present

   Contribute to multiple Ad Ops team process enhancements including, but not limited to, developing documentation for best optimization strategies, assisting, reviewing and providing feedback on policies and workflow surrounding Creator Sold Direct Deal offering, providing recommendations on SLA standardization such as turnaround times for campaign launches, reporting cadences, to better manage cross team expectations.Manage all activities required to launch digital advertising campaigns ranging from local to high profile clients including, but not limited to Wyoming Tourism, Albertsons, Best Buy, Seaboard Foods, such as interpreting Insertion Orders, testing and implementing assets, forecasting inventory availability and working with internal groups to ensure timely launches.Review, traffic, QA and launch advertising campaigns in Google Ad Manager (GAM) for direct and programmatic deals.Work alongside internal teams including, Account Executives, Account Managers, Strategy and Insights and more, to ensure the successful fulfillment of all campaigns, creative goals and performance KPIs.Monitor campaign delivery by providing screenshots, campaign reporting, data analysis and interpretation, and offering optimization strategies.Work directly with third party ad servers, rich media vendors, agencies, in conjunction with internal teams, on all elements related to creative specifications and ad trafficking.Monitor and troubleshoot discrepancies, ensure third party tracking is accurately implemented, and campaigns data for monthly billing.Mentor and assist junior team members to offer guidance on overall campaign execution, prioritizing, managing expectations and providing support.

Education

• Penn State University

  Bachelor