Pamela R. Higgins

WORK HISTORY

EDUCATION

SKILLS

ABOUT PAMELA R. HIGGINS

Pamela R. Higgins is a seasoned SEO and content strategist with over 20 years of experience in digital and social media marketing, website design, and marketing automation. She is a certified inbound marketing professional and an accessibility copywriter for web content.In her most recent role as a Senior SEO Strategist at Search Engine People, she increased top-ranking keywords, site CTR, and conversions for various clients across different industries. She also performed in-depth SEO and technical audits, developed content and backlink strategies, and defined opportunities for JSON Schema implementation. Previously, she worked as an SEO and Content Strategist at Collaborative Haus Marketing, where she created and implemented organic and paid strategies that drove significant traffic, engagement, and sales growth for regional and national clients. Pamela is passionate about creating online marketing strategies that target the right people and tie them with sales to drive real, measurable ROI. She blends her writing, business communications, and visual design skills with her SEO, UX, and CRO expertise. She is also an award-winning online journalist who can establish a sense of place and community. She has received recognition from the Online News Association, the Online Community Newspaper Association, and the Knight-Batten Awards for innovations in journalism.