Pamela Muldoon

About Pamela Muldoon

I was raised on a small Minnesota farm where I gained a strong work ethic and a passion for creativity. After high school, I became a full-time radio DJ for 10 years, working at several stations learning news reporting, show production and copywriting. At my last station I was promoted to Copywriting Director and my shift to the marketing profession began. I worked in the corporate sector doing training design and facilitation. I was ultimately promoted to Director of Sales & Marketing at the forefront of digital marketing. After a layoff in 2006, I consulted companies on content marketing until landing at Globe Education Network leading their social media and content strategy. As content marketing became more viable for business, I understood the importance of a strong, aligned content strategy. & My background enabled me to launch a first-of-its-kind podcast called Content Marketing 360 in 2011, which debuted on iTunes before podcasting was a thing. This led to expand my work in content strategy and consulting. I became the Podcast Network Director at Content Marketing Institute and continued my career with The Pedowitz Group, where I partnered with marketing executives and their teams to develop campaigns that achieved significant growth in demand/lead generation using MarTech like Salesforce, Marketo, and Eloqua. Most recently, I was the Director of Content Strategy at Avalara where I grew the content team from 7 to 18 within 1 year, transitioning from a shared services model to a strategic department within Marketing. I added a layer of 4 content strategists focused on specific audience segments and established an editorial calendar for all content development. I was able to improve our SLAs by an average of 24%. Partnering with the SEO team, I ensured that content drove organic traffic, increasing site visitors by 30% YoY. I led my team to conduct an audit of 2k+ content pieces, and developed an annual maintenance schedule to review, revise, and archive content. Even more significantly, there was zero attrition rate on my team during the pandemic despite an organization-wide rate of 27%.\' If you’re looking to chat with a passionate content strategist who excels at driving results through strategy, team leadership, and operational excellence we should definitely connect on LinkedIn.

Experience

1. Content Strategist & Consultant

   Strategic Marketing Training

   Jan 2023 — Present · Henderson, NV, US

   Mission: Help content and marketing teams elevate content development to a strategic department within the organization. If your company is still struggling with content development that does not scale, is inefficient in its production, has too many content cooks in the kitchen and still does not consistently align to business objectives, it may be time to take another approach to your content model. For companies to implement a consistent and successful content strategy, how content is ideated, produced, and distributed needs to be given a higher priority and place within the overall marketing organization. Operation Content can help. Fractional Content Leader As a Fractional Content Leader, I specialize in creating content teams that will help scale your content efforts while creating more confidence that the content developed is valuable and has impact with your audience. In this role, I will contract to become a part of your content/marketing team for a specified period. Hire me to help your content team become more cohesive and organized, increase efficiency with content strategy and content development, and ensure all processes and workflows are documented. I am also a Certified Prosci Change Management Facilitator, bringing this methodology to all of my consulting work. Content Strategy Coaching I am a veteran content strategist who loves to coach and mentor current or future content strategist. Learn how to think more strategically. Improve how your content team creates content from a place of strategy vs. simply taking orders and ideas from various departments. Elevate your content strategy knowledge and gain greater confidence as a leader of your content team. Team Training I train content and marketing teams on scalable process for content ideation and development. Creating a cohesive method to coming up with content ideas and implement them is key to a content team’s successful production output.

Education

• Brown Institute for Broadcasting

  Radio Broadcasting Certification, Radio Broadcasting

  1987 — 1988

• University of Wisconsin-Eau Claire

  BA, Theatre Arts-Performance

  1992 — 1996