Pamela McClain
Executive Vice President, Owner, at The Directions Group
- Role
- Executive Vice President & Owner at The Directions Group
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Pamela McClain
A consumer and marketing insights executive and proven leader. Progressive experience as…
Experience
Executive Vice President & Owner
Feb 2024 — Present · Cincinnati, OH, US
Education
Cedarville University
Bachelor of Arts, Marketing, summa cum laude GPA 4.0
1992 — 1996
Skills
- Data Analysis
- Brand Development
- Segmentation
- Market Analysis
- Fmcg
- Survey Design
- Training & Development
- Customer Insight
- Consumer Behavior
- Consumer Insight
- Innovation Consulting
- Survey Research
- Advertising Research
- Quantitative Analytics
- Leadership
- Product Innovation
- Consumer Behaviour
- Market Research
- Product Development
- Thought Leadership
- New Business Development
- Brand Equity
- Strategic Partnerships
- Leading People
- Strategy
- Quantitative Research
- Marketing Research
- Qualitative Research
- Primary Research
- Shopper Marketing
- Analytics
- Customer Relationship Management (Crm)
- Cross-Functional Team Leadership
- Competitive Intelligence
- Crm
- Employee Training
- Marketing Strategy
- Forecasting
- Predictive Modeling
- Account Management
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