Pamela Gilchrist

About Pamela Gilchrist

As a Fortune 500, award-winning strategic leader, my strong track-record includes building best-practice, world-class, integrated business development and marketing/communications programs that significantly improve engagement.I\'m an innovator and change agent. I optimize change internally to build best-in-class organizations and create engaged employee cultures that become agile at moving from current to future state. Externally, I drive brand differentiation and help you grow your top line.I have proven success driving results in diverse B2B and B2C industries including: franchise, hospitality, finance, healthcare, technology, telecommunications/cable, distribution, manufacturing and legal.As an executive coach, I improve leadership skills in persuasion, professional presence and coach executives on new business pitches, road shows and presentations using emotional intelligence and behavioral techniques.Private-client training for Professional Presence, Sales, Presentation & Media TrainingMy popular “Expert Influence™” training program teaches sales reps, SMEs and C-Suite executives how to improve executive presence and communicate effectively in board rooms, business meetings, at networking events and on video. You will gain confidence, and the right tools, to deliver compelling messages that enhance your likability, credibility and effectiveness.Frequently requested as a keynote speaker for both corporate and association events, you can learn more at: tinyurl.com/pamspeaks

Experience

1. Area Marketing Director

   Chick-fil-A Restaurants

   Feb 2016 — Present

   Developed marketing plans, led end-to-end projects and worked with matrixed marketing team to achieve results. Built strong relationships with community partners to engage stakeholder groups and create category of one experiences. Worked with media partners to develop broadcast and digital advertising campaigns to build brand awareness and move customers through experience journey from trial to raving fans. Utilized customer insights and market research to guide marketing planning, messaging and budgeting. Led new product launches and promotions for market including advertising, promotion, digital and social media. Developed and implemented emotional connections marketing programs to drive brand awareness through community engagement. Drove inbound public relations and social media campaigns to build community awareness and excitement around offers and community-based initiatives. Collaborated with corporate office and franchise operator group to develop and implement strategic marketing plans to increase brand awareness, drive revenue and build customer loyalty.

Education

• The Ohio State University

  MA, Journalism, Public Relations, Communications

• Western Michigan University

  BS, Communications, Public Relations, Media, Music

Skills

• Published Author
• Strategic Thinking
• Platform Skills
• Leadership
• Social Media
• National Speaker
• Marketing Research
• Leadership Retreats
• Media Skills Training
• Motivational Speaking
• Brand Awareness
• Marketing Strategy
• Personal Branding
• Marketing Communications
• Emerging Trends
• Thought Leadership
• Entrepreneurship
• Corporate Branding
• Competitive Analysis
• Communicaitons
• Strategic Leadership
• Training
• Communications Audits
• Strategic Planning
• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Social Media Marketing
• Crisis Communications
• B2b Marketing
• Employee Engagement
• Strategic Consulting
• Customer Engagement
• Corporate Communications
• Public Speaking
• Situational Leadership
• Marketing
• Business Planning