Pamela Roccabruna

Pamela Roccabruna

Global Marketing Leader - Strategy | Content | Communications | Digital & Social | Experiential Events

Role
Global Industrymarketing, Education at Hewlett Packard Enterprise
Location
New York, NY, US
LinkedIn followers
500 followers

About Pamela Roccabruna

I am an accomplished and results driven senior leader in marketing strategy with a focus on corporate and brand communications at the global and regional level. I have 20+ years of experience in marketing products and solutions for industries including: high tech (SaaS), CE, Consumer Goods (Fashion & Home Fitness), and heavy industry. I have a proven track record of delivering results for my internal stakeholders and external customers - driving awareness, engagement and ultimately, contributing to pipeline growth. I bring expertise to B2B, B2C and B2Me marketing and my experience extends across the development and execution of integrated marketing strategies for advertising, public relations, digital and social media, and experiential events. My work extends globally, driving awareness and increasing customer and partner engagement across all major geo regions.My experience also includes category launches for top fashion brands such as Ted Baker London, BCBGMAXAZRIA, Sean John, as well as sports brands including Speedo and Under Armour. I have created customer journeys for high-end luxury and boutiques to department stores, mass merchants, warehouse, and e-commerce.I have developed POS and retail display programs for Macy’s, Dillards, Kenneth Cole and Sperry Top-Sider stores as well as independent watch and jewelry stores for over 80 countries across the globe.

Experience

  1. Global Industrymarketing, Education

    Hewlett Packard Enterprise

    Nov 2025 — Present

Education

  • University of Wyoming

    Accounting

    1989 — 1992

  • Utah State University

    Bachelor's degree, Marketing

    1993 — 1994

Skills

  • Consumer Products
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Social Media
  • Product Marketing
  • Strategic Planning
  • Marketing Communications
  • Marketing
  • Advertising
  • Strategy
  • E-Commerce
  • Marketing Management
  • Email Marketing
  • Retail
  • Digital Marketing
  • Corporate Communications
  • Public Relations
  • Management
  • Social Media Marketing
  • Integrated Marketing
  • Leadership
  • Online Advertising
  • Event Planning
  • Multi-Channel Marketing
  • Market Planning
  • Online Marketing
  • Trade Shows

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