Pamela-Renee Dixon
Director, Enterprise Architecture @Mars
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WORK HISTORY
Director, Enterprise Architecture @Mars
Lead global cross-functional teams in designing scalable, secure, and future-proof technology ecosystems that align with business objectives.With extensive expertise and experience in Database Marketing Build and Management and marketing technology solutions like Customer Data Platforms (CDP), Customer Relationship Management (CRM), Digital Asset Management (DAM), Content Management Systems (CMS) and Business Intelligence (BI), I will be responsible for architecting solutions that enhance customer engagement, data-driven decision-making, and operational efficiency. I am responsible for developing enterprise architecture principals, incorporating capabilities to support segment strategies and divisional needs, as well as designing and overseeing implementation of end-to-end integrated solutions. I am responsible for cultivating partnerships across the Mars Enterprise Architect community, building relationships with business stakeholders, and creating a strong team supporting the business transformation. Key responsibilities:• Enterprise Data Strategy – Spearhead data-driven initiatives for a large, global CPG organization, optimizing data governance and integrations, across various segments and divisions.• Technology Innovation – Evaluate and implement best-in-class solutions for digital transformation, loyalty programs, personalization, and omnichannel customer experiences.• Leadership & Collaboration – Partner with global executive leadership teams, divisions and segment stakeholders, product teams, and IT stakeholders to drive strategic transformation, ensuring alignment between technology investments and business goals.• Security & Compliance – Ensure design and architecture adhere to industry best practices, enterprise governance, privacy, security, identity, and access management frameworks to safeguard customer and corporate data and assets.
EDUCATION
Carthage College
Bachelor’s Degree, Pre-Law Studies
Keller Graduate School of Management of DeVry University
Master of Business Administration (M.B.A.), Information Technology
Keller Graduate School of Management of DeVry University
Master’s Degree, Management Information Systems
SKILLS
ABOUT PAMELA-RENEE DIXON
Experienced consultant and marketing leader responsible for leading cross-functional collaboration in the implementation of marketing technology, development of strategies and deployment of digital and online enhancements to improve the customer journey and deliver a seamless user experience. Define and maintain the road map for business and technical requirements to enhance the customer journey resulting in a unified experience for customers and higher financial revenue for businesses. Responsible for delivering solutions that improve customer experience, increase response rate, increase sales, increase revenue and reduce time to market using data driven, innovative SEM and SEO techniques, result oriented marketing approaches and business enterprise solutions. 15+ years of B2C and B2B, U.S. and international business consulting, business process design and implementation experience. Provide systems integration, application design and application-oriented process improvements in marketing technology and business intelligence. Responsible for building relationships across the organization at the executive level in addition to providing mentoring and education to influence adoption to processes and technology at the individual contributor level. • McKenzie Leadership Program, June 2022• Northwestern Kellogg, Certification in Digital Marketing Strategies, Data, Automation, AI, Analytics, May 2021• Author and speaker at SAS Global Forum 2015, “The Business of Campaign Response Tracking”• Author and speaker at SAS Global Forum 2016, “The Optimization of the Optimal Customer” • DMA Certified Marketing Professional• Author and Speaker at SAS Community Webinar, July 2016 “Six Shortcuts to Successful Campaigns Using SAS”
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