Pamela Knowles
Content Marketing Expert. DMO/Tourism Enthusiast. Savannah Obsessed.
- Role
- Director of Brand & Content Strategy at Visit Savannah
- Location
- Savannah, GA, US
- LinkedIn followers
- 500 followers
About Pamela Knowles
With a passion for storytelling and a love for travel, I\'ve dedicated my career to bringing destinations to life through captivating content and strategic brand development. As the Director of Brand and Content Strategy for Visit Savannah and Visit Tybee Island, I lead initiatives that showcase the rich culture, history, and charm of these iconic Southern destinations.My journey in the tourism industry began with a deep dive into the nuances of hospitality and tourism management, earning degrees that laid the foundation for my understanding of the guest experience and destination marketing. From there, I honed my content marketing and brand strategy skills through hands-on experience and continuous learning, staying at the forefront of industry trends and best practices.Over the years, I\'ve had the privilege of crafting engaging content that resonates with travelers from around the globe, inviting them to immerse themselves in the beauty and allure of Savannah and Tybee Island. Whether it\'s curating compelling social media and email campaigns, developing immersive website experiences, or lifting up our local small business community, I thrive on the opportunity to showcase the unique essence of each destination and create unforgettable moments for visitors.Beyond my role in destination marketing, I\'m deeply committed to education and mentorship, sharing my expertise with aspiring professionals and fostering a community of innovation and collaboration. I believe in the power of knowledge sharing and continuous growth, and I\'m always eager to connect with fellow enthusiasts who share my passion for storytelling, travel, and the art of creating meaningful connections through content.Whether you want to elevate your brand, explore new opportunities in the tourism industry, or simply share stories and insights, I\'m here to collaborate and create magic.
Experience
Director of Brand & Content Strategy
Jan 2024 — Present · Savannah, GA, US
Leading the organization’s content strategy from a social media, website, email, and video production standpoint, I now additionally oversee additional collateral development and brand work, serving as a leader and advocate for a cohesive marketing voice across all channels.
Education
Nova Southeastern University
Masters Degree, Business Administration; Sales Management
2011 — 2012
Florida Atlantic University
Bachelors Degree, Business Administration; Marketing
2006 — 2010
Skills
- Opera
- Digital Marketing
- Collateral Design
- Teamwork
- Customer Service
- Operating Budgets
- Public Relations
- Media Relations
- Organization
- Business Strategy
- Marketing Strategy
- Microsoft Excel
- Powerpoint
- Photo Shoots
- Adobe Fireworks
- Delphi
- Marketing
- Microsoft Office
- Editing
- Creative Writing
- Social Media
- Photography
- Brand Development
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