Pamela Guyton-Micheles
Head of Global Demand Generation @Expana
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WORK HISTORY
Head of Global Demand Generation @Expana
EDUCATION
Florida Institute of Technology
Business and Professional Communication
George Mason University
Communication
ABOUT PAMELA GUYTON-MICHELES
I am a senior B2B SaaS marketing leader with more than 15 years of experience driving growth across demand generation and field marketing, product marketing, and full-funnel programs. I focus on building scalable strategies that fuel pipeline, accelerate revenue, and improve acquisition and expansion efficiency.My expertise includes aligning marketing with sales to improve funnel velocity, building multi-channel campaigns, and creating positioning and messaging that resonates with target markets. I have led global teams across all regions, delivering programs that consistently exceed goals.I am known for combining data-driven decision making with creative storytelling. I have implemented AI and martech to reduce CAC, designed enablement programs with personas, battlecards, and competitive analysis, and launched industry-specific campaigns that increased bookings and cross-sell opportunities.While I operate at a strategic level and love to lead and mentor teams, I am equally comfortable rolling up my sleeves—whether it is building content, optimizing campaign performance, partnering with sales on account plays or ABM segmentation, or diving into analytics. I thrive at the intersection of strategy and execution, where growth marketing, product insight, and enablement come together to deliver measurable impact.
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