Pamela Dohoney

Assistant Vice President - Strategic Marketing Leader Insurance @EXL

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2021 — Present

Assistant Vice President - Strategic Marketing Leader Insurance @EXL

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Chicago, IL, US

Lead product and industry marketing for EXL’s U.S. insurance portfolio, representing ~60% of the firm\'s revenue. Drive AI/ML and GenAI commercialization, technical positioning, GTM strategy, and pipeline performance while aligning product, sales, and multi-channel demand programs across regulated markets. Direct a team of 6 direct reports and 10 matrixed design and digital resources.Drove $56M in marketing-sourced pipeline in terms of qualified enterprise demand through vertical segmentation and GTM programs that clarified GenAI and agentic AI platform use cases and accelerated deal velocity.Increased enterprise adoption and deal engagement in regulated insurance markets through buyer-journey education, artificial intelligence thought leadership, and technical proof points that strengthened platform understanding and sales confidence.Expanded account penetration and brand influence at scale through 11 annual flagship industry events and multi-channel demand motions, strengthening MQL-to-SAL performance, sales alignment, and executive visibility across priority accounts.

SKILLS

B2b MarketingStrategic PlanningB2bLead GenerationBudgetsEvent PlanningMarketing StrategyMarketing ManagementMarketing CommunicationsMarketingStrategic CommunicationsOnline AdvertisingCrisis CommunicationsSocial MediaStrategyRelationship MarketingBrand ManagementEvent ManagementNew Business DevelopmentFundraisingPublic RelationsTrade ShowsDirect MailSalesSponsorshipNewslettersDigital MarketingCorporate CommunicationsDirect MarketingMarket ResearchIntegrated MarketingManagementCopywritingAdvertisingBrand DevelopmentStrategic PartnershipsOnline MarketingEmail MarketingBusiness StrategyCreative Direction

ABOUT PAMELA DOHONEY

As a strategic marketing leader at EXL, a leading provider of digital transformation…

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Pamela Dohoney — Assistant Vice President - Strategic Marketing Leader Insurance at EXL in Chicago, IL, US | Unifers