Pam Coker
Sr Brand Marketing Specialist @James Hardie
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WORK HISTORY
Sr Brand Marketing Specialist @James Hardie
Chicago, IL, US
Member of Brand Content Marketing Team responsible for creating content for social media, website, blogs and managing photography and video projects- Set up quick capture process for home photography and events to support content and communications efforts- Helped manage content and testimonial projects from ideation through production, in support of our durability strategy and other corporate initiatives - Created a process for managing brand messaging claims and information, creating a source of truth for the organization to reference in brand messaging efforts. Support the legal team in curating IP evidence to support trademark registrations
EDUCATION
Siena Heights University
Bachelor of Arts (BA), Multi-/Interdisciplinary Studies, General
Ball State University
Business
ABOUT PAM COKER
Marketing project manager with experience across brand, sales, and product development. Lead multi-functional projects with changing priorities in a fast paced environment. Develop timelines and plans, partnering with stakeholders to handle detailed steps, deliverables, and budgets. Facilitate communications and updates to ensure tasks and projects are completed on time and mitigate risk. Analytical and process driven in planning, forecasting, reporting, and using insights to drive solutions.Core Competencies:Project scheduling and communicationContent and collateral creation (digital and print)Contract review and negotiationWriting and proofreadingAgency and vendor managementBudgeting, financial analysis, and reportingSales reporting and forecastingMarket research and data analyticsTrade, consumer, and special event planningDigital asset management (DAM)Technical Skills:Microsoft OfficeWordExcelPowerPointSharePointTeamsGoogle EnterpriseAdobe WorkfrontSnapprLawVuDocuSignStacklaWrikeSAPAdobe AcrobatSuccess FactorsConcur
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