Pamela Abraham

Platform Operations Manager @DeepIntent

NY, US

Manage daily operations and account oversight for patient and HCP campaigns on behalf of large pharmaceutical clients• Utilize demand side platform to monitor pacing and delivery for self-service and managed accounts • Oversee client campaigns from start to finish including campaign set up, audience targeting, budgeting, establishing target metrics and monitoring campaign performance across all channels (CTV, banner, display, audio, video, native, etc.)• Lead weekly calls to present clients with insights, strategies, and suggested optimizations based on client success metrics• Collaborate with engineering, product and sales teams to implement technical changes and resolve client issues• Leverage knowledge of the platform, healthcare industry standards and digital marketing to optimize campaign performance

Sy Syms School of Business

Bachelor's degree, Business Data Analytics, Management and a Minor in Marketing