Pamela Abraham

Platform Operations Manager at Deepintent

Role
Platform Operations Manager at DeepIntent
Location
New York, NY, US
LinkedIn followers
500 followers

Experience

  1. Platform Operations Manager

    DeepIntent

    Jul 2022 — Present · NY, US

    Manage daily operations and account oversight for patient and HCP campaigns on behalf of large pharmaceutical clients• Utilize demand side platform to monitor pacing and delivery for self-service and managed accounts • Oversee client campaigns from start to finish including campaign set up, audience targeting, budgeting, establishing target metrics and monitoring campaign performance across all channels (CTV, banner, display, audio, video, native, etc.)• Lead weekly calls to present clients with insights, strategies, and suggested optimizations based on client success metrics• Collaborate with engineering, product and sales teams to implement technical changes and resolve client issues• Leverage knowledge of the platform, healthcare industry standards and digital marketing to optimize campaign performance

Education

  • Sy Syms School of Business

    Bachelor's degree, Business Data Analytics, Management and a Minor in Marketing

    2018 — 2021

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Pamela Abraham — Platform Operations Manager at DeepIntent in New York, NY, US | Unifers