Pam Tanase

About Pam Tanase

Dedicated and data-driven franchise business consultant with 15+ years of experience leading operational excellence, growth strategy, and profitability across wellness and service-based brands. I specialize in helping franchise owners build strong, sustainable businesses through financial analysis, leadership development, and operational coaching.As Regional Developer for Massage Envy in Southern California, I’ve supported 21 locations generating more than $16M in annual revenue—guiding franchisees through launch, marketing, staffing, and P&L optimization. I’m known for creating collaborative relationships that inspire accountability, improve performance, and align with brand standards.In addition, as Co-Founder of Workzones, Santa Barbara’s first coworking club, I’ve led all aspects of operations, HR, marketing, and training while scaling the business from to sq. ft. My experience founding and operating multi-unit businesses gives me a unique 360° perspective of franchise operations—from owner to coach to consultant.

Experience

1. Regional Developer

   Massage Envy

   Oct 2004 — Present

   Manage the territorial rights to sell, develop and champion the Massage Envy brand\'s expansion in Southern California to 21 franchised locations with over 16M in revenue. • Facilitate grand opening and ongoing performance of locations with recruiting, staffing optimization, compensation strategies, sales training, operational and financial consulting to enable the subscription based membership model to achieve success within the brand\'s mission, vision and values.• Oversee new product initiatives, management and sales training utilizing Learning Management Systems and facilitating in-person presentations and online webinars.• Analyze Key Performance Indicators for consulting and influencing franchisee business partners to effectively execute on growth strategies around a recurring revenue model through client acquisition and retention plus adoption of new products and services. • Facilitate sourcing of talent recruiting, employee branding and retention strategies.• Monitor brand standards including adherence to code of conduct, policies and procedures, background reference checks and compliance with employment-related laws and regulations.

Education

• Claremont Graduate University

  Master of Education (MEd), Education

• Claremont McKenna College

  Bachelor of Arts (BA), Psychology